Challenger - beyond the sport

Concept

Since we were continuing we had already done some brainstorming that it's included in our previous documentation for the Pressure Cooker.

The concept for our application was to make a way for people to make some side money with the help of sport and fitness. It utilizes social media as a main source of popularization due to the wishes of our persona - to use her social media influence as a digital marketing platform.

Our app has a progressive design in which you can say the goal is to somewhat level up. Our users can create 2 types of things – workouts and challenges. The way our basic system works is that a user tries another user's workout – as all workouts are free. They get an achievement for their first completion and are notified about the progression they could make. After 5 workouts are posted from the same user the working out one receives a discount on the “basic” challenge of that particular user.

Challenges are paid and they have a base price determined by the app which also depends on the type of challenge being done – basic and advanced. Challenges take longer to complete, are harder and give you better rewards. You can also compete with your friends using our social feature. In short, after completing a basic challenge the user gets a valuable rare achievement that can be shared on social media and an “advanced” challenge.

The advanced challenge is the “Ultimate” challenge. It is harder, longer and requires more dedication and willingness to put oneself out there. This challenge gives the best reward as it contains all the things a basic challenge does, but the app also offers a discount for a sports brand upon challenge completion. These discounts start small and the more advanced challenges you rack up the bigger the percentage you get.

The challenge creator has the option to also increase the price by their understanding and is also given the option to provide a better, more personal reward – for example, a workout between user and creator.

Since we have to create a playful and engaging app, we decided to do a gamified app. So, we researched what are the best practices for it we looked at the octalysis as we wanted to stick to it as much as possible. Also, we researched what the other apps and not only for sports are doing to succeed in exciting experiences in the apps. Another thing that we found is that it's hard to motivate people to train without a trainer, partner or encouragement. The easiest way that to happen is through validation in their media or by showing their progress by having pictures before or after. Competition with others is also an option since everyone wants to be in the first place. Integrating the app is hard so through the notification that we will have they won't forget. Also, in one book it said that person needs to create a habit for 21 days, so if they enter and do some training in our app it will become easier at a later point.

Also, since we want the users not to forget that they have to train and sometimes it's hard to motivate themselves, we decided to have notifications and also after they do the trick to have some tips and reminders as don't forget to drink water. Another thing that we are planning to implement is to have a custom button for installation. Sharing a location is important because sometimes people do not feel secure running in certain areas or sharing with their friends where are they. Another thing is that they can connect with a smartwatch because they can track better how many calories they burnt out.

For the octalysis, we have social involvement as having a connection with friends and competing with them. Moreover, one of our achievements is that the user can connect with the creator of the challenge in this way he can ask further questions and get more information about the challenge or some diet tips. On our statistic page, we included a challenger which to show which days they were doing and this will help them to get some badges for streaks as in this way we want to motivate them to train more. Also, from the research, we got that most of the people feel themselves we put something as a mini-race where they can compete if there is a lot of finishing the competition. In this way, our app is again gamified because it is accomplished. For us is important for people not to cheat in the app, so they do not get the rewards without not doing the challenge, so when the person creates a challenge he has to choose how the user to show his progress and that he was training. In this way, the user will see the result of using the app, which is the main idea to stay fit. Some people are not interested only to get badges in the app, so we made an off-line, material reward as getting some discounts in shops since when you are doing sport at some point you will need some sportswear from Nike or Addidas for instance. Connection with other companies or partnerships is a new innovative marketing method, where our app can be promoted and to have more users as well as for the other part will be useful since the users will go in this particular shops to buy items or products.